If you work with a marketing consultant, agency, or in‑house team, you need a safe way to let others manage your Google Business Profile without sharing your personal Google login. How to give access to a Google Business Profile is a common question for business owners, and the process is simpler than it looks.

In this guide, you’ll learn how to add users, what the Business Profile Manager is, how to share Google Business Profile access with others, and how to handle a Google My Business access request from your team or agenc

Why You Should Give Access (Instead of Sharing Your Password)

Many owners simply give their Google email and password to staff or agencies. This is risky and hard to manage.

Instead, Google lets you “invite” people to your profile with their own email. You can:

  • Decide what they can do.

  • Add or remove them anytime.

  • Keep your personal Google account private.

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Before You Start: What You Need

You only need three things:

  • A Google account (Gmail or Google Workspace).

  • A claimed Google Business Profile for your business.

  • The email address of the person you want to give access to.

If you have never logged into your profile before, first search your business name on Google and see if you already have a listing. If you don’t, you’ll need to create or claim it.

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Step‑by‑Step: How to Give Someone Access

Imagine you are sitting at your computer and doing this for the first time. Follow each step slowly and you will be fine.h

Step 1: Sign in to Google

  1. Open your browser.

  2. Go to google.com.

  3. Make sure you are signed in to the Google account that owns your business (look at the small circle in the top right).

If you have several Google accounts, take a moment to confirm you’re on the right one.

Step 2: Find Your Business Profile

    1. In the Google search box, type your exact business name.

    2. Press Enter.

    3. On the right side (desktop) or at the top (mobile), you should see a panel with your business details.

    If you see options like “Edit profile” or “Your business on Google,” you are in the right place.

Step 3: Open Your Business Settings

  1. In the “Your business on Google” panel, look for three small dots (⋮) or a “More” button.

  2. Click it.

  3. Select “Business Profile settings.”

A box or page will open with different options related to your profile.

Step 4: Go to “People and access”

  1. In the settings menu, click “People and access” (or it may say “Users” or “Managers”).

  2. You will see a list of people who already have access to your profile.

  3. At the top right of this box, you should see an “Add” button or a plus (+) icon.

This is where you control who can do what with your profile.

Step 5: Add the Person You Want to Help You

  1. Click the “Add” or plus (+) button.

  2. A small window will ask for an email address.

  3. Type the email of the person you want to give access to (for example, your marketing consultant or staff member).

Make sure the email is correct. If you type it wrong, the wrong person could get an invitation.

Step 6: Choose Their Role (Owner or Manager)

You will now choose what this person is allowed to do.

  • Owner
    Can add and remove other users, change important settings, and even remove the profile.

  • Manager
    Can edit your information, post updates, reply to reviews, and see insights. They cannot remove the profile or change the main owner.

If you are unsure, choose Manager. This is usually enough for marketing work and general updates.

Step 7: Send the Invitation

  1. After you choose the role, click “Invite.”

  2. Google will send an email to that person.

  3. They must open the email and click a link to accept.

Until they accept, you will see their status as “Pending.” Once they accept, they will appear in your list with their role.

How Someone Else Can Request Access From You

Sometimes, you don’t add them - they request access instead. For example, an agency might send you a request.

Here’s what happens:

  • They search your business on Google.

  • They click “Claim this business” or “Own this business?”

  • They choose “Request access” and fill out a form.

  • You receive an email from Google asking you to approve or deny their request.

If you trust them, click the approval button in the email. If you don’t, you can deny or ignore it.

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How to Remove Someone or Change Their Role

If someone leaves your company, or you stop working with an agency, you should remove their access.

  1. Repeat Steps 1–4 above to open “People and access.”

  2. Find the person in the list.

  3. Click the options next to their name.

  4. Choose “Remove access” to take them off completely, or change their role (for example, from Owner to Manager).

Do this regularly so only the right people can touch your profile.

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Simple Safety Tips for Beginners

  • Never give your Google password to anyone.

  • Only invite trusted people, and usually as Managers.

  • Keep a note of which email is the main owner of your profile.

  • Check your “People and access” list a few times a year.

Final Thoughts

Handing over access to your Google Business Profile doesn’t have to be confusing or risky; once you understand roles and invitations, it becomes a simple part of running your business online. At Raadwindeal Marketing Agency, we help business owners set up, clean up, and properly share their profiles so the right people can manage reviews, posts, and updates—without ever giving away passwords or losing control. If you’re unsure whether your profile is configured correctly or who should have access, our team can audit your current setup and guide you step‑by‑step so your Google Business Profile actually supports your marketing, instead of holding it back.

FAQs

How do I give access to a Google Business Profile without sharing my Google password?

You can invite users directly from your Business Profile by going to “Business Profile settings” → “People and access” → “Add,” then entering their email and choosing a role.

What is the Business Profile Manager and how is it different from Google My Business?

Business Profile Manager is the updated name for the old Google My Business manager dashboard; it’s where you control your Google Business Profile, users, and settings in one place.

How do I share Google Business Profile access with my marketing agency or consultant?

Ask for their Google email, open your profile’s “People and access” section, click “Add,” enter their email, and assign them a Manager role so they can help without owning the account.

How can I add a new user to my Google Business Profile if I’ve never done it before?

Sign in to Google, search your business name, open “Business Profile settings,” choose “People and access,” click “Add,” then type the person’s email and select Owner or Manager before sending the invite.

What should I do if I need Google My Business access but someone else already manages the profile?

Go to the existing listing in Search or Maps, click “Claim this business” or “Own this business?”, then submit a Google My Business access request asking the current owner to grant you Manager or Owner rights.

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